Merchant Cash Advance Blog

Customer and company Relationships

   Monday, 28 April 2014 00:00 PBC Blog

The ways in which company communicates and deals with existing and future customers is of great importance. When it comes in increasing benefits it's appealing to concentrate on making new customers or persuading bigger accounts. But attention to  existing customers, no matter how new or old they are, is essential to keep business flourishing. The clue to expand business is growing up in a way that has a seductive and  positive effect on the customer.

Good relationship with customers is the way of showing them that they are a vital part of  organization they are dealing with. It's about giving them good services and products so that they uphold satisfactory feedback about the company and in turn visit again and again. Goods and Services are meant to satisfy customer needs however good relationship helps to acquire the customers' contentment.

There are several effective ways to follow up that ensure company or business is always in the customer's mind.

1. Build out a personal social network and it will act like sales lifeline. This network may  include friends, family members, old school companions, business partners, colleagues, professional acquaintances, existing customers, product suppliers, contractors and association members etc. Networking and communicating with the people is a long-term investment. Do it right by adding value to the relationship.

2. Let customers know what you are actually doing for them. This can be in the form of emails or newsletter sent to existing customers, or it can simply be a phone call. Whichever method you use, the key is to attractively inform customers what excellent service you're giving them. If you never mention all the things you're doing for them, customers may not notice. Just make a phone call and let them know they don't have to worry because their paperwork is handled properly.

3. Powerful relationships don't just happen from one-time meetings at socializing events.  Pocketful of random business cards can also help in this practice. People can forget the meeting but they never forget to contact via company's visiting card if required.

4. Good relationship strategy requires that the marketing team work cooperatively with the customer care team to sort out problems, drawbacks, and policies that minimize service quality. Once the weak points are identified they must not be repeated.

It must be noted that money can't buy the customers that are desperately required to promote businesses. All that is required is the establishment of healthy public relations, good terms within the social circle and making and delivering good to the customers. This helps in bringing customers back sending them away in cheers and satisfied  enough to pass positive feedback about business to others.

 

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